How can design help you have stand out among the customers you want, build your market share and make sure your growth does not outstrip your capacity? Imagine a successful family-owned business – a company with a vibrant, fun owner, eager to expand into new markets.
Background
Think Drinks wanted to expand sales to independent pubs, clubs and outdoor events and create a brand presence that would reduce the reliance on Tom the owner as the ‘walking brand’. Tom wanted a company that is sophisticated yet funky: efficient yet fun – immediate and unforgettable to busy entrepreneurs.
In-Text Design is now Think Drinks’ on-tap design studio – and Think Drinks is winning the contracts it wanted with independent venues - Zero Degrees, the Spotted Cow, the Thunderbolt - and for prestigious events, the International Balloon Fiesta and Bristol’s Harbourside Festival. It is reaping the rewards of strong design, keeping pace with growth - competing on factors beyond price, experiencing improved warehouse efficiency with ‘at-a-glance’ awareness of stock levels. The people at Think Drinks know what their Company stands for and represent it with pride.
In-Text Design’s Involvement
Think Drinks approached IN-TEXT Design to create the identity that would deliver Tom’s vision. An identity that would help secure the growth he aspired to, appealing to the independent-minded customers he wanted to attract and one that would enable him to keep pace with expansion - creating imagery that spoke with his voice was essential.
In-Text Design’s Solution
- Revealing the design brief, Tom spoke, I drew and gave visual form to the feelings he shared about his Company – his aspirations, his commitment to his team, everything he knows about his customers, the ones he has and the ones he hoped would join them, until the essence of Think Drinks was in clear view.
- Branding for growth, working up three designs in the studio, we created samples of how they would look across different media – business cards, on the web, uniforms, stock labels, company livery – we know how important it is that clients can see how design works
- Branded design and production of business cards, staff uniforms, event T-Shirts, product labels and gifts making Think Drinks stand-out in a crowded market, as a company brimming with confidence
- Mapping customer journeys, collaborating with Shrinkwrap Consultancy, working together to ensure Think Drinks does the right thing at the right time for all its customers.