Have you ever been tempted to ‘poke a tiger’? The SCS Group was and still is. This is a story of growth and dynamism – how design helped The SCS Group shape and re-shape markets, make sales and take business from major, established competitors.
Background
Starting as a small company, with a homemade logo, designing and installing smoke control systems, The SCS Group is now a major player in the smoke control, passive ventilation and building management market and has installed its systems into hundreds of buildings nationwide.
Among its clients - 2012 Olympic Velodrome, the National Theatre, John Radcliffe Hospital Oxford, The Savoy, the Welsh Assembly HQ, Bellway Homes’ Greenwich Peninsula Development, the internationally renowned Westfield Shopping Centre.
In-Text Design’s Involvement
At key moments in their development, entering new markets and consolidating for credibility, the owners of The SCS Group commissioned In-Text Design to use the power of visual design and information graphics to speed up and support their growth.
In-Text Design’s Solution
- Professional branding with the right look and feel for The SCS Group's individual markets – large architect partnerships and big construction companies; smaller construction companies and small architect partnerships
- Brochures and Fact Sheets making services tangible, straightforward and easily understood; creating clear blue water between the complexity of competitors’ services and the simplicity of The SCS Group’s modular approach
- A Group identity - one stable, three brands – enhancing further individual brands’ credibility, without diminishing standout in individual markets.
"In Text Design's input has transformed our customer's perception of the business and has had a direct impact on growth."
Allan Meek, Director, The SCS Group