Case Study: Orange

Read how design can help you create a deep engagement with technical information that may seem difficult to get across succinctly to busy Executives; convincing enough to win investment, essential to ensuring the future competitiveness of your business.

Background

The Research and Development (R&D) team in Orange constantly research and review the potential of new technologies; how they will make and shape communications markets of the future, which Orange should invest in, when and how.  This is detailed work for technicians.  The people they must convince to invest are busy Chief Executives and their teams.

With the help of In-Text Design’s information graphics expertise, Orange R&D won the investment they sought and the company remains highly competitive today.

In-Text Design's Involvement

Orange R&D approached In-Text Design with their communication challenge – to make their lengthy and highly technical research paper accessible and absorbing to their busy audience.   At all times, maintaining their professionalism, represented by the integrity of their data, research and technical knowledge.   They were recommending investment in a new technology, certain adoption was vital to the Company’s continued success in a highly competitive marketplace.  

In-Text Design’s Solution

• A brochure-style report making the complex simple and accessible through graphic presentation of ideas, concepts and data; something senior executives (technicians and non-technicians alike) would be persuaded to read, whatever their starting point – the big idea or the infinite detail.   The reader’s journey made seamless and easy, using symbols, page layout and other design techniques to guide the reader through from one idea to the next, highlighting critical information.
• An impactful, professionally designed presentation to complement the brochure-style report.  A design that worked for executives, non-executives, operations people and technicians alike – each able to take what they needed to go on and read the report and make their decision.

In Text Design has a flexible approach to client needs. I recommend the design service.'
Andrew Phillips. Orange Group