Case study: Marketing Materials for Groundplug
What happens when you want to introduce a new product or idea, but the franchise you have does not come readymade with marketing material that will work in your country never mind your target market?
Background
Signscape is an established sign-making firm, who bought a Danish franchise called Groundplug – a new, efficient and more environmentally friendly way to fix major signs into the ground, like those at the sides of roads. So powerful was In-Text Design's graphics, that the Danish product owners adopted the brand themselves, using it to translate their proposition visually across international markets.
In-Text Design’s Involvement
Although an obvious complement to their sign-making activities, like all products their commercial value is only realised when they come to the attention of your target customers and they buy. Signscape commissioned In-Text Design to create marketing material (brochures, sales aids, fact sheets, stationery) that would be distinctive, memorable and quickly explain the product’s benefits.
IN-TEXT Design’s Solution
- Creating a full range of marketing material, using our expertise in Information Graphics; we described the product with absolute - yet accurate – simplicity. We showed how it works and how easy it is to use, letting customers see that it would save them time and money. The whole design is linked back to road signage by using familiar roadwork yellow.
"In Text Design's instruction graphics really helped sell our innovatory product"
Hamish Paterson, Director, Groundplug UK